OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process.
OptifiNow is a comprehensive sales and marketing automation platform, featuring omni-channel marketing and wide-ranging configurability to support retail, wholesale, consumer direct and reverse mortgage lending. OptifiNow’s extensive integration capabilities enable lenders to create an advanced sales and marketing process that connects data with Encompass and other vital systems.
Ellie Mae is a leading provider of innovative on-demand software solutions and services for the residential mortgage industry. The Ellie Mae Digital Lending Platform provides one system of record that enables banks, credit unions and mortgage lenders to originate and fund mortgages and improve compliance, loan quality and efficiency.
“OptifiNow is delighted to partner with Ellie Mae,” said OptifiNow CEO and founder, John McGee. “Our secure, seamless integration with Encompass enables our clients to simplify the process of generating and converting leads, so they can more efficiently process mortgage loans and grow their business. We look forward to a long, successful relationship with Ellie Mae.”
The OptifiNow platform combines CRM, Intelligent Sales Automation, Configurable Sales Processes, Sales Enablement, Reporting & Analytics and a robust API with integrations into a variety of complementary technologies. Many Lenders use different sales platforms for their Retail, Reverse, and Wholesale products lines, forcing them to maintain, train and support multiple technologies within their companies. OptifiNow offers a single platform that Lenders can offer to their Loan Officers, Account Executives & Call Center Agents, while Management can build their benchmark sales processes and gain critical insight on business performance to maximize revenues. More information can be found at https://www.optifinow.com/industries/mortgage.