OptifiNow Welcomes Mortgage Technology Veteran Kendra McCullough as National Account Executive

Seal Beach, Calif. – August 10th, 2026 – OptifiNow, a leading provider of CRM and sales enablement solutions for the mortgage and insurance industries, announced today that Kendra McCullough has joined the company as a National Account Executive.

In her new role, McCullough will focus on developing new relationships with mortgage companies seeking to improve sales performance, customer engagement and marketing effectiveness through OptifiNow’s CRM platform and services.

McCullough brings valuable experience in the mortgage technology space, giving her a strong understanding of the challenges lenders face when evaluating and implementing technology to support their sales organizations. Her industry background, combined with her enthusiasm for building relationships and helping companies solve business challenges, made her an ideal addition to the OptifiNow team.

“Kendra immediately stood out to me because she has something that is very difficult to find — a combination of mortgage technology experience, industry knowledge and relentless positive energy,” said John McGee of OptifiNow. “She brings that energy to everything she does, both professionally and personally, and it’s infectious. When you find someone with Kendra’s caliber of experience who also has that kind of attitude and genuine enthusiasm for people, you know you’ve found someone special. I feel incredibly lucky that we were able to bring her into the OptifiNow family.”

McCullough joins OptifiNow as the company continues to expand its presence in the mortgage industry, particularly among retail, wholesale and correspondent lenders looking for CRM technology designed around the unique workflows and relationship structures of mortgage sales organizations.

OptifiNow combines CRM technology, sales automation, marketing automation and integrations with mortgage technology platforms to help lenders create more efficient sales processes and more consistent engagement with borrowers, brokers, referral partners and other business relationships.

“I’m excited to join OptifiNow and become part of a team that understands the mortgage industry and is passionate about helping its customers succeed,” said McCullough. “There is a tremendous opportunity to help mortgage companies get more from their technology and make life easier for the people responsible for building relationships and growing their businesses. I’m looking forward to meeting our customers, connecting with people throughout the industry and contributing to OptifiNow’s continued growth.”

McCullough’s appointment reflects OptifiNow’s continued investment in expanding its team with professionals who combine industry experience with a customer-first approach.

“We’ve always believed that the people behind the technology matter just as much as the technology itself,” McGee added. “Kendra understands that relationships are at the heart of this industry. We’re excited to see the impact she’ll have on our customers, our partners and our team.”