News, Blogs & Educational Material

Sep 19

TCPA Marketing Compliance: Handling Text Message Opt-Outs

Stay TCPA compliant with text messages marketing. Learn what businesses must do if text messages are part of their marketing strategy.

Sep 18

The 20% Difference: How CRM Customization is the Difference Between Success and Failure

Every business operates within a unique landscape, facing distinct challenges in sales and marketing. While a CRM system can address a...

Sep 10

Shifting Mindsets: How a Simple Change Can Increase CRM Adoption

When it comes to CRM adoption, one of the most significant barriers isn't just resistance or laziness; it's the perceived usefulness of...

TCPA Marketing Compliance Rules: Consent Revocation

Sep 8

Industry News | OptifiNow

TCPA Marketing Compliance Rules: Consent Revocation

What businesses need to do to stay compliant with TCPA consent revocation rules.

Crafting a Mortgage Loan Officer Marketing Strategy That Actually Works

Sep 4

Thought Leadership | OptifiNow

Crafting a Mortgage Loan Officer Marketing Strategy That Actually Works

Mortgage loan officers need to create a marketing strategy that communicates effectively with borrowers, partners and past clients.

Aug 30

Countdown to 1/25/2025: New TCPA Consent Rules Go Into Effect

On January 25th, 2025, the FCC's new rules for how consumers can revoke their consent to receive calls and messages under the Telephone...

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