OptifiNow was founded in 2016. Its founders, who ran a printing business at the time, struggled to find a way to manage their sales and marketing efforts as they grew their team. Big name customer relationship management (CRM) systems were too complex and expensive to maintain for their business. So they decided to build their own. After partnering with their friends and colleagues to help expand their businesses, today OptifiNow provides the only CRM solution that is 100% customizable for the needs of small- and medium-size businesses.
Drive your sales and marketing on your terms. OptifiNow is here to help.
However, big-name CRMs and other sales tools were either too generic or complex to maintain for most companies. We believe that each person & company is unique and different. Using generic technology and processes doesn’t promote their success. We help you succeed by promoting your uniqueness.
Today, OptifiNow is fortunate to work with organizations of all sizes, supporting their efforts to listen and learn from their own customers. Our team embraces the challenges of learning the nuances of their business, exploring what makes them unique, and determining how best to help. The idea of “smarter selling” emerges from better personalizing a given customer’s experience, to listen to what they really want. Even if your team is only a few people, you should still have that power to do that in a way that suits your needs. OptifiNow is here to help.