February 24, 2021 – OptifiNow announced today that they have integrated with Mobility Market Intelligence (MMI), a provider of powerful real estate market intelligence and analytics technology. The integration allows OptifiNow’s mortgage CRM and marketing platform to connect with MMI, providing users with instant access to a sprawling database of realtor and loan originator production data.
MMI is a resource that aggregates up-to-date production statistics and other information on licensed realtors and loan originators nationwide. The data provided by MMI offers unique insight into the capabilities of real estate and mortgage professionals.
“Mobility Market Intelligence provides lenders with critical data on realtors and originators that drive valuable, revenue generating partnerships,” said Ben Teerlink, CEO of MMI. “Mortgage lenders can utilize our data to find high quality realtor partners or identify top producing originators for recruitment. The integration with OptifiNow makes it even easier to take action on our data by creating powerful sales and marketing campaigns aimed at mortgage professionals in our database.”
OptifiNow’s integration provides quick and convenient access to MMI data within their CRM platform. With one click, users can pull up comprehensive statistics on realtors and originators. Dynamic features of MMI are also accessible through the integration, such as tracking realtors for new listings or building instant co-branded flyers and microsites.
“We use MMI and OptifiNow to help us quickly identify quality candidates for our recruiting team,” said Chris Knowlton, CTO of Inlanta Mortgage, a nationwide lender based in Wisconsin. “Finding the right loan officer to target used to be like a needle in a haystack. OptifiNow and MMI made it easy for our recruiters to pull up data on any licensed loan officer and immediately determine whether a candidate is worth investing in. It saves our recruiters a tremendous amount of time.”
“Our integration with MMI provides a tremendous advantage for mortgage lenders,” said OptifiNow founder and CEO John McGee. “We focused on making sure MMI data is right at our user’s fingertips without having to leave our platform or login to another system. We are very proud to be partners with MMI and give our mortgage lending clients access to this valuable resource. We feel it gives them a distinct competitive advantage.”
The OptifiNow platform combines CRM, Intelligent Sales Automation, Configurable Sales Processes, Sales Enablement, Reporting & Analytics and a robust API with integrations into a variety of complementary technologies. Many Lenders use different sales platforms for their Retail, Reverse, and Wholesale products lines, forcing them to maintain, train and support multiple technologies within their companies. OptifiNow offers a single platform that Lenders can offer to their Loan Officers, Account Executives & Call Center Agents, while Management can build their benchmark sales processes and gain critical insight on business performance to maximize revenues. More information can be found at www.optifinow.com/industries/mortgage.
About Mobility Market Intelligence
Mobility Market Intelligence is a market leader in real estate technology. Headquartered in Salt Lake City, the company’s signature product, MMI, provides mountains of actionable intelligence and products for lenders, real estate agents, real estate brokerages, title companies, and others in the real estate industry. MMI is currently used by more than 200 lenders, including 18 of the top 25 lenders in the country. Learn more about us by visiting http://mobilitymi.com.
OptifiNow and Mobility Market Intelligence Partner to Provide Real Estate and Mortgage Professional Market Intelligence
Integration enables mortgage lenders to instantly research realtor and originator production statistics within the CRM platform.