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OptifiNow Announces Release of CRM Management Solution Tailored to the Health Recovery Industry

Updated: Feb 12

OptifiNow.ATC manages and tracks every prospective client from inbound calls to Verification of Benefits, Assessment and Admission from its simple, intuitive and integrated cloud based solution.

LOS ANGELES. CA – OptifiNow is announcing the introduction of OptifiNow.ATC a Lead and Referral Management solution tailored to Addiction Treatment Centers (ATC). With OptifiNow. ATC Treatment Centers can track every prospective client from first contact to check-in with complete visibility of status and contact history. In real time, centers can manage their call center processes and focus on the marketing sources and referrals that are driving the best conversion rates.

OptifiNow. ATC allows you to track and manage all of your Leads and Referrals from its simple and intuitive cloud-based platform. Clearly defined Lead Dispositions, Automated Email, Traditional Mail ,Text Messaging and Social Media postings helps your call center become more efficient and effective in converting your prospective patients as well as streamlining your centers business processes.

The Addiction Recovery market is large, growing, and represents a significant opportunity for OptifiNow. The National Council on Alcoholism and Drug Dependency estimates that over 23 million Americans (age 12 and older) are addicted to alcohol and other drugs. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), just under 11% (2.5 million) received care at an addiction treatment facility. SAMHSA also estimates that the market for addiction treatment is comprised of over 14,000 treatment centers (and growing) with over $35 billion in revenues per year.

OptifiNow, CEO John McGee stated ” We partnered with several leaders in the Addiction Treatment Center market and developed OptifiNow. ATC . Working together we tailored a solution that is off the shelf, fully configured and ready to use. Addiction Treatment Centers can adopt this solution and gain benefit in a matter of days.”

OptifiNow. ATC is simple and intuitive to use and is built on an integrated Software as a Service platform . It’ integrated database is key to enabling seamless management and tracking of prospective prospects from inbound calls to Verification of Benefits, Assessment, Admission and Post Discharge Monitoring. Having one platform that manages both Leads and Referral Partners and improves the efficiency of a centers business processes is a major differentiator for the ATC solution.

McGee also stated “It is gratifying to work with Addiction Treatment Centers and ensure that those seeking treatment are Identified ,Qualified, Assessed and Admitted to treatment in the shortest time possible. Our goal is to assist an Addiction Treatment Center in reaching and caring for every client that wants treatment. We want to play a role helping get those with addiction back on their feet again as soon as possible.”

OptifiNow. ATC has proven results in the market place. Our customers are experiencing

  • The elimination of Lead Leakage

  • A reduction in the First Contact to Admission cycle time

  • A significant improvement in Lead Conversion and Occupancy rates

  • Increased profitability and ROI

  • An increase in leads received from their Referral Networks

  • Improved relationships with Referral Partners

  • Improved Scalability

  • Realtime Business Insights into the entire enterprise

About OptifiNow

OptifiNow is an industry leader in SaaS solutions designed to optimize the effectiveness of the sales force. OptifiNow’s platform is modular in design yet it offers a fully integrated solution including: Lead Management, CRM, Sales Enablement, Content Management, Marketing Automation, Social Automation and Sales Collaboration that allow the definition and automation of company specific benchmark sales processes. OptifiNow enables multi-channel timely, relevant, brand and regulatory compliant communication. OptifiNow supports Direct Mail, Email, Print, SMS, Social, and Telephonic channels of communication.



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