Lead Distribution & Routing – always finding the smartest path to results.

When it comes to lead routing, there are two basic scenarios. You can “push” leads to inside sales. Or you can let your people “pull” them from a database of available leads.

Utilizing a “push” or “pull” platform, OptifiNow’s powerful lead distribution software enables your business to customized lead routing programs based on a variety of proven paradigms:

• Round Robin (Push) – Leads are routed to sales people one-at-a-time, based on business rules.
• Cherry Pick (Pull) – Leads are channeled into a “bucket”, where sales people can view details and identify the specific leads they want to cherry pick.
• Blind (Pull) – Sales people cannot see any “bucket” lead details and will simply pull the next available lead.
• Shark Tank (Pull) – Leads that are not activated in a timely manner are retracted from a sales person and put into an open list environment.
• Hybrid (Push/Pull) – This technique combines the benefits of both “push” and “pull” and merges them into a single, seamless process.

Lead Nurturing – establishing relationships by building trust

To “nurture” is to provide care to encourage growth. Our definition of lead nurturing follows that classic example. By enabling you to provide relevant content to your prospects, based on their specific interests and needs, and delivered at the appropriate stages in their buying process.

This is how you nurture your leads. By creating meaningful, personalized dialogues with OptifiNow’s robust toolsets, which includes:

• Direct Mail — Strategically crafted direct response creative can be triggered to release at specified time intervals, as well as when leads reach certain milestones. Content and trigger rules can be customized depending on guidelines defined by the client.
• Emails — Like direct mail, you can optimize your email content, then flow it out automatically to your sales prospects, at specified time intervals based on pre-determined milestones.
• Reminders — Friendly, encouraging reminders can be automatically triggered based on specified rules and follow-up times.
• Twitter & Text — Personalized messages can automatically go out to prospects with timely, relevant content.

Reporting keeping a critical eye on conversion rates, sell-thru and win/loss.

By providing intuitive data mining and reporting tools, our system allows you to quickly analyze your data. Now you can find out instantly which leads are receiving follow-up (and which are not). Pinpoint the most profitable programs by determining which campaigns generate the most qualified leads and closed sales. Generate a wide variety of reports, including sales forecasts, and email them to other team members. Create highly targeted lists of decision-makers for seminars, webinars and email campaigns. With OptifiNow, it’s all ready when you are.

Integration — managing by capturing, organizing and funneling.

Taming the daily influx of leads can be a challenging proposition. That’s why the OptifiNow Lead Management system provides an automated, streamlined method of incorporating leads from a variety of sources, including

• Real-Time XML/HTTPS Post
• Import of CSV/Excel File
• Manual Input

OptifiNow also makes it easy for sales lead providers to automatically flow their data directly into the system. And when lead providers prefer to send leads via email, it’s never a problem. That’s because OptifiNow offers a proven email parsing service.

OptifiNow accepts data from virtually every industry, and participation in the Lead Provider Integration Program is free.

One way or the other, we’re ready to make your sales leads flow into the OptifiNow system in real time.