5 benefits to Account Management:

• Clear ROI

  Effective Account Management drives clear business results. In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “Account Management Sales & Marketing  delivers the highest Return on Investment of any B2B marketing strategy or tactic.”

• Reduced resource waste

  Account Managment is targeted, so it allows sales & marketers to focus their resources efficiently and run marketing programs that are specifically optimized for target accounts.

• It’s personal and optimized

  Account Management sales &  marketing tactics entail personalizing your messaging and communications to specific accounts so that your campaigns resonate with these target audiences. Targeted customers are more likely to engage with content that is geared specifically to them, and is relevant to their business and stage in the buyer journey.

• Tracking goals & measurement is clear

  When you’re analyzing the effectiveness of campaigns, whether email, ads, web, or events, it’s easier to draw clear conclusions, because you look at a smaller set of target accounts instead of a vast set of metrics.

• Sales Alignment is Easier

  Account Management allows sales and marketing alignment. Thinking in terms of accounts and how to target them, bring them to the table, and generate revenue from them.