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White Papers

Bringing The Power Of Marketing Automation To Sales Methodology

In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools are designed to manage customer dialogue in an online, offline, social, digital and multichannel world. Fully developed marketing automation systems provide information across all phases of the marketing process, from demand generation to sales effectiveness.

Building a Customer Data Foundation

Transform Lead Management To Create A More Engaged Customer Experience

Lead management facilitates a business’s connection between its outgoing consumer advertising and the responses to that advertising. These processes are designed for business-to-business and direct-to-consumer strategies. Lead management is in many cases a precursor to sales management and customer relationship management. This critical connectivity facilitates business profitability through the acquisition of new customers, selling to existing customers, and creating a market brand. This process has also accurately been referred to as customer acquisition management.

Transform Inbound Contacts Into Profits

Is Your Sales Force Sales 2.0 Qualified

The Internet, digital marketing, CRM and a fundamental change in business structure and expectations have made the traditional sales model virtually obsolete. Sales professionals have coined the phrase Sales 2.0 to reflect the new empowered buyer.

Transition Sales Teams to 2.0 Methods

About Us

OptifiNow is a cloud-based SaaS Sales Enablement and Automation Software Platform that was designed to specifically address the growing needs of the sales force. The system provides a single integrated platform that includes Lead & Contact Management, Sales Process Automation, Opportunity Management, Affiliate Management, Content Management, Marketing Collateral Resource Management, Social Media Management, Collaboration, as well as Reporting & Analytics
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Did You Know

A recent survey by Robert Half found that 54% of chief information officers say that real-time workplace communication tools will overtake traditional email in popularity in the next five years.

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