Bridging the Gap Between Marketing and Sales

The War Between Sales and Marketing Historically, marketing and sales departments could be opposing forces.  Neither appreciating the efforts of the other.  And, prior to the downturn in the economy,…

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In Honor of National Salesperson Day

There are millions of Americans working in the sales industry. Even if your title is not Director of Sales or Sales Representative, it does not mean that you are not…

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Study Shows More Sales Jobs for New Grads in 2015

As graduation season approaches, there is good news for college seniors who have not yet landed a job. The number of permanent, full-time job opportunities for recent grads has increased…

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OptifiNow Announces the Introduction of a Lead and Referral Management Solution Tailored to the $35B Addiction Treatment Center Marketplace

OptifiNow.ATC  manages and tracks every prospective client from inbound calls to Verification of Benefits, Assessment and Admission from its simple, intuitive  and integrated cloud based solution. LOS ANGELES. CA –…

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Tips on Automating Lead Nurturing
Did you know that automating lead nurturing will help the bottom 80% perform more like the top 20%? Customers are actively engaged with brands at multiple levels; making it critical...
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Speed to Lead – Putting the Customer Back Into CRM

For a number of years I worked for a company that produced hundreds of inbound leads per week. Usually this is a great problem to have. Most sales teams suffer…

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