Newfi Lending Names OptifiNow as its Cloud-Based Sales and Marketing Platform

SEAL BEACH, Calif. – Newfi Lending has named OptifiNow as its integrated cloud-based sales and marketing platform to help manage the growth of their rapidly expanding wholesale mortgage lending business….

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Tips on Salesforce Management

Sector: Fintech and Mortgage Lending Are you measuring the performance of your sales team? If you are, great! Most managers find the task of measuring performance daunting in the mortgage…

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OptifiNow Leverages ReverseVision API to Streamline Reverse Loan Origination at Open Mortgage

SAN DIEGO, Jan. 15, 2020 — ReverseVision, the leading provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, today announced their recently released Loan…

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OptifiNow Unveils Advanced Reporting and Business Intelligence Tools

OptifiNow Unveils Advanced Reporting and Business Intelligence Engine to Provide Mortgage Lenders with a 360-Degree View of Business Performance Powerful business intelligence and analytics tools combines sales and marketing data…

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Understanding Lead Management for Mortgage Lenders

Are you struggling to manage and track inbound leads or new leads generated for your mortgage business? Are your sales agents working remotely and you don’t have a sense on…

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Mortgage Technology Veteran Joins OptifiNow to Direct Sales and Revenue Growth

SEAL BEACH, California – OptifiNow announced today that Mr. Linn Cook has joined the organization to lead the sales of their cloud-based sales and marketing platform. In his role as Vice…

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