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OptifiNow Integrates Credit Reports and Data Verification Products Provided by Credit Reporting Services

OptifiNow, a provider of cloud-based sales and marketing automation solutions, announced today its partnership with Credit Reporting Services (CRS), an innovative API-enabled provider of credit report and other verification services….

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OptifiNow and DoublePositive Join Forces to Provide Integrated Call Center Solution for Mortgage Lenders

Integration enables lenders to quickly implement a comprehensive outbound call center sales and marketing strategy. SEAL BEACH, Calif. and BALTIMORE, Maryland – OptifiNow, a provider of cloud-based sales and marketing…

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OptifiNow Enables Alter Management to Broaden Outreach to Communities in Need of Substance Abuse Treatment

Health treatment center harnesses CRM automation software to address growing need for substance abuse services. SEAL BEACH, Calif. – OptifiNow, a provider of CRM and automation software, announced today the…

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OptifiNow Announces the Release of “My Touchpoints” Custom Email Marketing Tool

Provides users with a simple and quick method for creating, sending and maintaining a personal email marketing library.   SEAL BEACH, Calif. – OptifiNow, a sales and marketing automation platform,…

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The Who, What and Why of API Integration for the Mortgage Industry

We have too many acronyms in our language today, 2-3 characters representations of highly complex terms have become the norm. CRM, API, POS, LOS, HR, EHM, ABM, ERP, SDK –…

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A Mortgage Sales & Marketing Platform Designed to Accelerate Leads to Closed Loan Conversions

Definitions: CRM – Customer Relationship Management Marketing Automation – Automating all marketing functions from lead management, lead nurturing, email marketing, social media management and much more Why Should Mortgage Lenders…

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