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Sales Management Tips For Mortgage Lenders

The Trials and Tribulations of Managing Loan Officers

Are you a mortgage lender with 20, 30 or more loan officers scattered either statewide or nationwide?

Are you frustrated with trying to get a pulse on their activities like cold calling, lead generation, follow-ups and most importantly their sales performance?

If you answered yes to these questions, then this article is for you. It’s filled with tips on how to centralize the management of loan officers.

The Cloud

Cloud technology is transforming the mortgage lending industry. The capabilities and benefits of cloud-based loan management software are incredibly useful for the entire mortgage lending team, but especially vice presidents of sales that are tasked with oversight and management.

Sales managers set corporate policies and procedures, lead and direct an institution’s mortgage loan functions, and oversees all mortgage loan activities ensuring compliance with regulations. One of their most important roles (and challenges) is to manage the team of mortgage loan officers.

Loan officers meet with applicants who wish to borrow money and evaluate, approve, or reject the loan applications. They answer questions and help guide customers through the applications process as well. They may also market the service and products of their lending institution and contact people or companies to solicit new business. Therefore, especially at a large company, managing a team of loan officers can be a lot to keep track of.

A Cutting-Edge Solution for the Mortgage Lending and Financial Sector

OptifiNow is an all-in-one, cloud-based PaaS Sales Enablement and Automation Software Platform that was designed to specifically address the growing needs of a distributed sales force. The system provides a single integrated platform that includes Lead & Contact Management, Sales Process Automation, Opportunity Management, Affiliate Management, Content Management, Marketing Collateral Resource Management, Social Media Management, Collaboration, as well as Reporting & Analytics.

OptifiNow is comparable to leading mortgage CRM solutions such as SalesForce, HubSpot, and Velocify and has proven to be a superior solution because:

  1. The system is 100% configurable and deployed in under 30 days.

  2. OptifiNow account management and technical support is provided using a high-touch, “White Glove” approach.

  3. OptifiNow is available 24/7 through a web browser and dedicated mobile application.

  4. OptifiNow improves sales conversion efficiency and increases the number of loans closed per loan officer.

Cloud technology is transforming the mortgage lending industry, to the benefit of both lenders and borrowers. From loan origination to loan servicing, cloud technology is making services available to a wider range of clients, simplifying applications, lowering processing costs, and improving productivity and profitability.

OptifiNow provides cloud-based sales & management platforms tailored to the specific needs of the Retail, Wholesale and Reverse Mortgage Industries. With features designed for both loan officers and management, OptifiNow delivers control over the sales process along with the insights needed to drive continuous improvement.

Cloud technology reduces capital expenses and operating expenses and allows for faster implementation and more frequent software updates. Economies of scale allow cloud providers to acquire, provision and manage hardware, software, and infrastructure far more cost-effectively than an on-premises data center. Scalability will also enable your business to more easily grow or contract when needed. For example, when rates are low and refinances spike, the cloud lets you allocate resources as needed, quickly and seamlessly.

Additionally, cloud-based loan management software enables better quality lending decisions and improves underwriting productivity by using other cloud-based data sources and services when needed. A modern loan management system can provide integration with loan origination systems (LOS), as well as compliance, document, and texting services.

Cloud-based platforms like OptifiNow provide efficiency and integration; they accelerate the entire process and reduce overhead costs. OptfiNow streamlines, manages, and automates the entire loan life cycle, making it an ideal tool for all managers. The efficiency and greater ability to serve customers afforded by OptifiNow will result in more loans and higher customer satisfaction.

Optimize your engagement opportunities with OptifiNow’s Lead Management System that attracts, engages, and converts your sales pipeline. Our system supports your entire customer lifecycle with one dynamic platform, giving your team the flexibility and control necessary to grow your business. Contact Us now to find out how our all-in-one cloud-based software platform can be integrated into your business.

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