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Wholesale Mortgage Lending Resurgence Drives Innovation in Mortgage CRM Software

In the ever-evolving landscape of the mortgage industry, wholesale mortgage lending is experiencing a robust resurgence, spearheaded by the flourishing mortgage broker community and the rise of Non-QM lending. It's evident that wholesale lenders are not only weathering the storm but thriving, with one out of every five loans now originating through a mortgage broker.

The Power of Mortgage Brokers

Mortgage brokers have become the backbone of this resurgence, contributing significantly to the strong volume growth witnessed among wholesale lenders. Their expertise and personalized approach have played a pivotal role in driving loan volume, cementing them as an integral part of the mortgage lending ecosystem.

Non-QM Lending Volume and Profitability

While overall loan volume may still be down, the growth in Non-QM (Non-Qualified Mortgage) lending is proving to be a game-changer for wholesale lenders. These innovative loan products are filling the gaps left by traditional agency and government loan products, allowing wholesale lenders to maintain profitability despite thin margins.

Exploring Non-QM Loan Product Types

While Non-QM lending in the past was defined by Jumbo loan products, a healthy appetite for more niche loan products demonstrates the diversity of borrower types and real estate finance scenarios.

Bank Statement Loans

  • Ideal for self-employed individuals.

  • Qualification based on bank statements instead of traditional income documentation.

  • Provides flexibility for those with variable income streams.

Debt-Service Coverage Ratio (DSCR) Loans

  • Primarily for real estate investors.

  • Assesses the property's income-generating ability to cover debt obligations.

  • Offers tailored solutions for borrowers with multiple investment properties.

ITIN Loans for Foreign Nationals

  • Designed for borrowers without a Social Security Number.

  • Allows foreign nationals to access the U.S. housing market.

  • Facilitates homeownership for a diverse range of individuals.

Second Lien Loan Products (HELOC and HELOAN)

  • Home Equity Line of Credit (HELOC) and Home Equity Loan (HELOAN) options.

  • Enables homeowners to leverage the equity in their properties.

  • Offers financial flexibility for various purposes, from home improvements to debt consolidation.

The Role of Wholesale Mortgage CRM Systems

In this era of digital transformation, wholesale mortgage CRM systems have emerged as indispensable tools for lenders looking to scale and grow rapidly. These advanced software systems streamline operations and enhance communication between wholesale lenders and mortgage brokers, ultimately fostering stronger relationships.

Key Functions of Wholesale Mortgage CRM Systems:

Broker Account Management

  • Efficiently manages the distribution and assignment of broker accounts.

  • Streamlines the onboarding process for new brokers.

Marketing Campaigns

  • Facilitates the execution of targeted marketing campaigns.

  • Sends out rate sheet emails and product announcements to keep brokers informed.

Relationship Building

  • Helps account executives build and maintain strong relationships with mortgage brokers.

  • Facilitates seamless communication and collaboration.


In conclusion, the wholesale mortgage lending landscape is not only bouncing back but evolving to new heights. The symbiotic relationship between mortgage brokers, innovative Non-QM lending products, and advanced CRM systems is paving the way for sustained growth and profitability in a challenging market. As we navigate these exciting developments, the future of wholesale mortgage lending looks brighter than ever.


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