Engage with your customers at every point in the buying cycle
Sales enablement provides a company with the tools to develop a standardized sales process which focuses on the activities with the highest probability of successfully closing a deal. Sales enablement includes the sale rep delivering the right message to the right person at the right time through the right channel. Sales enablement focuses on being effective.
Through automating routine and repetitive tasks sales automation allows a sales organization to be effective at the lowest possible cost. Sales automation focuses on efficiency.