Real time dashboard driven analytics provides business intelligence and drives continuous sales process improvement
Sales managers need to know who is selling and who is not; where the sales process is working and where it is breaking down; what leads are hot and which are not. They need instant access to real-time data on what is in the pipeline and a clear picture of the sales forecast.
Marketing teams need to understand which campaigns are generating the most leads, which are resulting in the most closed sales and which are delivering the highest return on investment on their marketing dollars. This information is crucial to have in order to make decisions.