As the President/CEO of OptifiNow, John leads the company’s vision, strategy and growth. John listened to the needs of many enterprises – the struggle of managing national and global sales teams with benchmark sales processes that delivered repeatable results. OptifiNow was built from the ground up by simplifying the complex needs of customers. The result is a software platform that delivers a complete suite of sales & management solutions for its clients.

Prior to founding OptifiNow, John founded a print & marketing company, that he ran for 20 years . He also founded a software development firm that he still manages today.

John has a BS in Engineering and Computer Science from Loyola Marymount University, and is a proud California native. He lives in Los Angeles with his wife, and their 3 children.