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OptifiNow Announces the Release of “My Touchpoints” Custom Email Marketing Tool

Provides users with a simple and quick method for creating, sending and maintaining a personal email marketing library.   SEAL BEACH, Calif. – OptifiNow, a sales and marketing automation platform,...

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ClearEdge Lending Implements Optifinow Sales and Marketing Platform to Support Wholesale Non-QM Operations

    OptifiNow's platform selected to provide CRM, sales and marketing automation and data integration with mortgage loan origination system (LOS) to support 2020 revenue goals.   SEAL BEACH, Calif....

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OptifiNow Demonstrates Multi-Channel Flexibility with Implementation of Sun West Mortgage Wholesale, Distributed Retail and Home Buyer Connect Lending Groups

Sun West Mortgage cites CRM platform flexibility and an unprecedented level of support for successful multi-channel implementation.   BUENA PARK, Calif. and SEAL BEACH, Calif. – OptifiNow announced that Sun...

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Newfi Lending Names OptifiNow as its Cloud-Based Sales and Marketing Platform

SEAL BEACH, Calif. – Newfi Lending has named OptifiNow as its integrated cloud-based sales and marketing platform to help manage the growth of their rapidly expanding wholesale mortgage lending business....

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OptifiNow Leverages ReverseVision API to Streamline Reverse Loan Origination at Open Mortgage

SAN DIEGO, Jan. 15, 2020 — ReverseVision, the leading provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, today announced their recently released Loan...

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OptifiNow Unveils Advanced Reporting and Business Intelligence Tools

OptifiNow Unveils Advanced Reporting and Business Intelligence Engine to Provide Mortgage Lenders with a 360-Degree View of Business Performance Powerful business intelligence and analytics tools combines sales and marketing data...

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