Recent Blogs

• Build Brand Equity with Social Media Advertising

  By Linn Cook, OptifiNow Vice President of Sales and Danielle Whetstone, C Squared Social Senior Strategy Analyst Competition within the mortgage industry is fierce, and the race to be first…

• Inlanta Mortgage Launches OptifiNow Platform to Enhance Recruiting Efforts

  Wisconsin-based mortgage lender Inlanta Mortgage announced today they have launched the OptifiNow CRM and automated marketing platform to improve their branch development and recruiting efforts. “Recruiting is a big part…

• OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

  OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology….

• California MBA Webinar: How Mortgage Lenders Can Leverage Social Media to Generate Quality Leads

  On Thursday, June 18th at 11 am PST, the California Mortgage Banker’s Association (California MBA) is hosting a webinar, “An Innovative Social Media Solution that Powers Lead Generation,” presented by…

• OptifiNow Integrates Credit Reports and Data Verification Products Provided by Credit Reporting Services

  OptifiNow, a provider of cloud-based sales and marketing automation solutions, announced today its partnership with Credit Reporting Services (CRS), an innovative API-enabled provider of credit report and other verification services….