OptifiNow started out a single product offering in 2001 — we delivered personalized sales communication via digital print. As the options for marketers to communicate with customers expanded, so did OptifiNow's Sales Enablement & Automation solution. As the web exploded with new social media offerings, it was becoming clear that buyers were increasingly educating themselves on their problems/needs becoming more informed than ever. With more educated buyers the role of the sales force has changed.
OptifiNow was created out of the needs of our clients to address this rapid change. The other key tenant that grew out of our customer’s needs was the overwhelming agreement to keep the software robust yet user friendly — in other words, create software that people want to use.
In the current environment the sales organization must wrap science around the art of selling. It must embrace structured problem solving and function more like a top consulting firm than a traditional sales organization.