Smart Industries with Smart People, Yet Age Old Sales Problems
The healthcare, pharmaceutical & life sciences industries put forth vast investments in hopes of driving a higher volume of quality communications with doctors, nurses, and various medical practitioners. But, at the end of the day, they, like all vertical markets, are still dependent upon their sales reps to hit their ‘number’ through traditional efforts. With OptifiNow, integrated to existing systems or stand alone, help ensure these investments actually surpass the objectives they were meant to achieve.
OptifiNow help each individual healthcare sales and marketing professional amplify their outreach dramatically, with personalized precision, and compliant messaging through a multitude of communication channels. And, OptifiNow does so in a custom manner for each individual organization.
Pharmaceutical Sales Reps Requiring Support
Ask any “pharma rep” or manager and they’ll tell you the same thing, “we know the sale will happen, it’s just a matter of time based on the number of visits and communications we can get through to the decision makers and their support staff.” This is where OptifiNow can help make a big impact on sales for both small and large sales organizations alike.
OptifiNow is a platform designed to help increase a sales person’s outreach through intelligent nurturing and automation tools; all in a personalized fashion. With communications ranging from simple follow-up emails and reminder text messages to social network outreach and literature distribution – it’s all part of the OptifiNow system.
Compliant, Yet Custom Materials
Literature drops are common in the daily routes of a pharma rep. Dropping into a medical facility, leaving generic literature for the doctor, and moving on to the next is the daily routine for most reps. With OptifiNow, each sales professional can develop a custom brochure that speaks to each doctor through our Marketing onDemand™ module. Better yet, with OptifiNow, pharma reps can order literature to be sent to the facility or their home directly within the tool they use most; their CRM. Our online ordering system provides management with budgeting tools and a simple ordering system that makes life simple for the reps. The easier it is, the more they’ll use it….the more they use it, the more outreach, the more sales.
Metrics & Reporting
How often are your reps visiting prospective doctors? How frequently are they calling or emailing or taking them to lunch? Which doctor needs a visit with senior manager or discussion with a tech advisor? Which rep is connecting the dots more often than others?
With OptifiNow, every step in the sales process can be measured and reported. Whatever step in the process management feels is a critical KPI, it can be reported and alerted to different staff at different times via different reports – all real-time all custom to each person, department, and level.
No More Concerns About Struggling Reps
Not all sales representatives are created equal. And not all training solves the problem. OptifiNow and the processes each executive team outlines for implementation to the system enforces best practices that help boost every participant on the sales team. By providing content at their fingertips, automation triggers of outreach, social media communication, and intelligent and proactive nurturing solutions, every person on the team will become far more efficient, productive, and within compliance with organization policies.
Contact your sales consultant to discuss the tools necessary to help your team and find out how OptifiNow is integrated to your existing solution with minimal resources and investment.